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Whew. It’s been a minute, hasn’t it? If you’ve been wondering where I disappeared to, let me just say: I fell off a creative cliff, but trust me, the climb back has been worth every single step.

Last October, we officially launched INGENIUS to the public—and what a launch it was. We threw an unforgettable party to celebrate, not just the platform, but the community who has been building alongside us from day one. It wasn’t just an event; it was a moment. A moment to honor the grind, the pivots, and the sheer will it took to bring this vision to life.

A Times Square Moment

Earlier this year, we put INGENIUS on the map—literally—with a billboard in Times Square. Talk about a “pinch me” milestone! INGENIUS isn’t just a platform; it’s a movement, a signal that the creator economy is evolving. The world of creativity and brand building has shifted, and influence for the sake of influence? That’s not cutting it anymore.

But let me tell you: building the next-gen creator marketing platform wasn’t just an uphill climb—it was a mountain.

The Chaos of Launching a Dream

If you’ve ever tried to launch and scale a creator or influencer program, you know it’s chaos. Brands are stuck trying to figure out how to:

• Find high-trust creators and partners

• Negotiate rates, contracts, and deliverables

• Set and execute strategy

• Oversee execution

• Report on stats and insights

…all while trying to measure impact in a landscape that’s shifting by the second.

That’s where INGENIUS comes in—to consolidate the chaos.

Building the Bridge

At INGENIUS, we’re simplifying the entire ecosystem. Our platform takes brands and agencies from the chaos of planning to the clarity of actionable impact. We’re not just a tool; we’re a partner in scaling creator-led programs that actually work. We’ve already helped major brands Reebok, Liquid Death, inKind, and Posh identify the right creators, scale their programs, and drive results.

Our work with those partner paid off and we ended the year being selected as a Top Creator Economy company to Watch by Business Insider:

But here’s the thing: getting to this point wasn’t a straight line. It’s been messy but the creative brink isn’t just where I’ve lived—it’s where I’ve thrived. And if there’s one thing I’ve learned this past year, it’s this: discipline shows up when the excitement wears off.

Discipline Over Excitement

I won’t sugarcoat it. This year, I learned that excitement can only get you so far. Discipline is what carries you through the late nights, the uncertainty, and the moments when you’re not sure if you’re even moving in the right direction. If being an entrepreneur were easy, everyone would do it. It takes determination—not just to dream, but to execute.

The weekly newsletter that sparked the idea for INGENIUS, and the agency that powered it, fell to the wayside during the push to launch the product (more on the lessons here later). My focus shifted entirely to getting us to the proverbial finish line. But now? I’m back. Not just here to pick up where I left off, but to build something even better, something more aligned with who I’ve become through this journey and where I’m headed next.

What’s Next?

I’m returning to this space with clarity, purpose, and a deep understanding that the work never truly stops. INGENIUS is just getting started, and Visionary Rising (VSNRY) is just getting warmed up. The creator economy is evolving, and we’re building the bridge to the future—one partnership, one campaign, one insight at a time.

If you’re here, still reading, thank you for sticking with me. Let’s push past the creative brink together. 💡