Hi,

I’d like to start off by welcoming the new readers. This newsletter is 100% free thanks to contributions from partners and I wouldn’t be able to work with those partners without you tuning in each week - so thank you! You joined in the middle of the series on Creator Market Fit, also known as CMF.

Each week, I break down the elements creators need to find their fit within the market and profile a creator or two nailing it in real-time. Last week, I covered Janelle Monae & their album release blueprint. Click here to view earlier breakdowns on Russ and an overview of the entire series.

Now, let’s talk about:

• Why you should do things that don’t scale

• Learning to be a beginner again

• A few things I have my eyes on in the creator economy this week

-LaTecia Johnson

Do Boring Shit that Doesn’t Scale

The $100 Billion dollar creator economy is growing.

New predictions show it’s on pace to hit $450 Billion dollars by 2027 with steady expansion in the coming years. In the future, everyone will be a creator in some form or another.

This means that the 50 Million people currently making a go at creating content will triple. If you think it’s hard to stand out now, just imagine when there are 15 creators for every 1 of you.

That’s scary. But it doesn’t have to be.