I’m back! After a brief hiatus, two conferences, and more than my fair share of Twitter threads. I’ve spent the last 6-weeks focusing on updating the newsletter (You might have noticed the cleaner look!) and also developing the tools and resources to provide all the things you need to excel as a creator launching, growing, and scaling your own business.

I’m excited to share what that will look like over the next few weeks, but first let’s talk about

• Product Market Fit

• Creator Market Fit

• How it all comes together

I’m a Growth Strategist. I’ve spent the last 10 years launching products and verticals at everything from Fortune 100 companies to high-growth startups and tried my hand at pre-revenue companies as well. Throughout my career, these strategies have garnered $750 Million and acquired 10s of millions of users for products, services, and content. That’s a great track record of success, but to get there, regardless of whether I’m going in to advise a $100 Million company or one that hasn’t made $1, the conversation always starts the same: have you found Product Market Fit or PMF?

WTF IS PMF?

PMF occurs when a product finds its audience and converts them to users. There are a few ways to measure this: first through the growth of eyes on the product; then, finally through dollars generated. In business, these are the only two things that really matter: are people aware of your product and are they willing to pay you to use it?

If they are aware of the product, are they telling their friends about it, and if they are telling their friends about it, are their friends signing up to use it? This is what we call ‘organic product-led growth’ because it happens over time through a minimal effort from the business. It starts with having a superior product, then puts it in the hands of people who need it, and allows the superiority of the product to work its magic. The more people that see it, use it, and tell their friends about it - the more money the company makes and the more they can invest into other marketing drivers.

It's simple. Right?

I’ve created enough strategies over the years to know that it rarely is as simple as that. But it’s the most critical aspect for any company that exists today: have you found PMF? Because until they find it, nothing else matters.

Introducing Creator Market Fit

Earlier this month I came across some metrics that stopped me in my tracks.

The global creator economy is worth $100B, but we haven't even scratched the surface of the true power of this sector, yet:

+ 50 MILLION people currently contribute to the creator economy.
+ 93% believe they are still amateurs.
+ Only 450,000 are full-time and
+ Less than 10% of the full-timers make over $80K per year.

In today's increasingly competitive digital landscape, creators face the challenge of standing out from the crowd and building a loyal following.

Through reviewing these staggering facts, I realized that most creators are struggling to find the market where their content fits. One critical aspect of achieving long-term success, and breaking out from the 93%, is finding a strong “Creator Market Fit” and it applies whether you are a content creator, musician, digital artist, or educator.

This concept, inspired by the business principle of Product Market Fit, refers to the alignment between a creator's content, target audience, and distribution channels. In essence, it means creating content that resonates with the right audience and delivering it through the most effective platforms.

Unlocking Growth through CMF

Understanding and achieving Creator Market Fit is crucial for creators, as it enables them to grow their audience, strengthen their personal brand, and monetize their work more effectively. In the coming weeks, I will walk you through the essential steps to achieving Creator Market Fit, providing you with a framework to help navigate the ever-evolving world of the creator economy.

We’ll cover the following things in the series:

• Understanding Creator Market Fit (CMF)

• Identifying a target audience

• Analyzing trends to create better content

• Creator Monetization strategies

• Partnership structures for your Niche

• and, a lot more.

By implementing the strategies outlined, you can increase your chances of success, build a loyal fan base, and ultimately, turn your passion for creation into a sustainable career.

If you’re a creator who has been struggling, then you’ll definitely want to tune in each week as we unlock the next level for creators.

Creator Pulse

A few things I have my eye on this week:

TikTok continues to expand its vertical dominance with an expanded discovery mode being tested in select markets. The feature, similar to the Explore functionality on Instagram, further solidifies TikTok’s space as the app where everyone goes to discover new things.

That one time AI Drake & The Weeknd made everyone lose their minds.
An AI creator, released a track last week featuring prompts created with the voices of Drake and The Weeknd. The song hit streamers on Friday and by Monday had over 2 Million plays before it was removed.

Variety wrote an excellent breakdown of how fans felt about the song and why major labels had it removed within 48 hours.

Netflix shutters its DVD business after 25 years. End of an era, truly.

Whenever you're ready, there are 3 ways I can help you:

​​​​​1. Book a call to work with me directly to scale your creator-led business or high-growth startup to $150K and beyond.
2. Subscribe to my podcast to Grow + Expand Your Mindset alongside 10,000 other creators
3. Promote yourself to 15k+ subscribers by sponsoring this newsletter and podcast (Booking into May 2023)

​​​​​Love + Light,

​​​​​LaTecia

​​​Want more? Follow @lateciarising and let me know how I can help you scale as a creator. Want to support this newsletter and get featured? Drop me a line & I’ll be happy to collaborate.